Search Engine Optimisation (SEO)

When people are searching for information they usually type in a word or phrase in Google or Yahoo or another search engine they are using. When they submit this search the Search Engine will display a list of results. Ideally you want to be at the top or at least on the first two or three pages of results.

Trying to anticipate what words or phrases people will use to find you is the key. Let's say that you are a website designer based in Nottingham and you want to promote your website in the search engines. It is reasonable to assume that anyone looking for this service will commence by typing "website designer " into the search bar.
The list of results will be from all over the world, so they narrow down their search by adding a locality, e.g. "website designer Nottingham".

One of the main requirements for getting a reasonable search engine placement is that your site should be properly coded. All our sites are validated by W3C so that it will be ranked by the search engines.

What we do not do is "spam" the search engines by filling our content with keywords. This will cause your site to drop in the rankings and may even get your site banned.

Changes in the way Google rank sites have made this more difficult than ever. If someone offers to get you a top place position in Google they are conning you. There is no way of guaranteeing your final position in Google unless you are willing to pay for inclusion in their own, sponsored listings.